The Image Directory are you going…. are you!!?

The Professional Beauty London show is back on October 17–18 with brand new seminars topics, a new format for make-up competition, CIPI programme, faster entry process and much more.

Here are just a few of the new features we have lined up for you, to make sure the show delivers new ideas and business growth for every visitor. 

Digital Seminars hosted by Ryan Power 

“Many people are surprised when I say that one of the most profitable marketing pillars for our day spa and salon wasn’t Facebook or Instagram… it was email. Email still works and can be a wonderful way to build relationships with clients and, ultimately, make more sales. The problem is that most people do it the wrong way. There’s a better way to build trust with your clients and generate those bookings and I’m going to show you three ways you can do just this in my presentation on the Digital Skills stage. ” Ryan Power 

The Digital Stages will give you a lot of tips to help you increase your online bookings, boost your sales and build your business through social channel. 

Make-up Competition with Lan Nguyen Grealis

This year’s make-up competition is being organised in collaboration with the amazing Lan Nguyen Grealis, professional session make-up artist. The new competition will focus on the changing face of professional make-up artistry in the UK. 

The full competition pack will be online soon but in the meantime, we can reveal one of the exciting new categories. “Creative Influence” takes into account the rise of professional MUAs as influencers, requiring competitors to create a timed make-up look on themselves rather than a model. 

Keep an eye on our Professional Beauty London competitions page for more news soon.  

Marian Newman to host Nails Stage

This year, the Nail Skills Seminars are brought to you in association with the Federation of Nail Professionals (aka The Feds) and we have a fantastic line-up of speakers on Monday, October 18.

Catch The Feds’ session on “Your most common L&P troubleshooting issues answered” at 1pm, and don’t miss nail tech and educator Belinda Price, who will share her top tips to make your gel-polish service slicker, quicker and more profitable at 11am. See the full line-up and book your place here.

The Federation of Nail Professionals is also hosting the brand new nail competition and you can find out more about the categories for that here.  

CIPI conference programme revealed

Cosmetics, Ingredients and Packaging International (CIPI) will run alongside the International Manufacturers & Distributors Forum (IMF) this year. The CIPI conference will cover everything you need to know about launching your own beauty brand, including best routes to market, common pitfalls and latest in cosmetic regulation. 

Topics include: “Sustainable beauty: With COVID-19 spotlighting issues around supply chains, natural resources and evolving consumer behaviours, what must the industry do to remain relevant and ethical?” and “Brand Recall: Building a beauty brand from the formulation upwards. Production horror stories from those that have been there and done it”. See the full CIPI line up and register for your ticket here

Faster entry with digital badges

This year, we will have digital badges, meaning there is no need to print your badge in advance or queue to have it printed for you onsite. There will be digital scanners on the doors meaning you can simply download your badge online then have it scanned on arrival for faster entry. Online registration for the show is free and can be completed here

Check out the latest hair trends at Salon International

For the first time ever, Professional Beauty London will run alongside hair show Salon International, where you can see live demos from major names such as Robert Eaton and Paul Stafford, as well as checking out the latest launches from hair brands such as Schwarzkopf Professional and Osmo. While tickets to Professional Beauty London are free, tickets to Salon International cost from £20, and can be booked online here